Meet the Team
Our team of visionaries tells the story of this great university, its proud history, its active research, remarkable faculty and the life-changing experience it provides to undergraduate and graduate students.
Within University Marketing and Communications are teams with deep experience in strategic communications and university media relations, editorial content and news, digital marketing, advertising, web and digital communications, university magazine, visual communication and design, photography and videography, executive communications, and online enrollment marketing.
UMC Leadership
Guisselle Nuñez
Senior Associate Vice President for
University Marketing and Communications
Email: guisselle.nunez@sjsu.edu
Melissa Retana
Executive Assistant
Email: melissa.retana@sjsu.edu
Kristin Ede
Executive Director of University Marketing
Email: kristin.ede@sjsu.edu
Michelle Frey
Senior Director of Creative and Brand Strategy
Email: michelle.frey@sjsu.edu
Michelle Smith McDonald
Senior Director of Media Relations
Email: michelle.smithmcdonald@sjsu.edu
Kamryn Williams
Director of Strategic Operations
Email: kamryn.williams@sjsu.edu
College and Program Marketing
Marketing and communications strategy and development for various divisions, colleges and programs.
Adriana Avila
Marketing and Communications Program Manager
Lucas College and Graduate School of Business
Email: adriana.avila@sjsu.edu
Marcus Ismael
Marketing and Communications Program Manager
Facilities, Development and Operations/Student Housing
Email: marcus.ismael@sjsu.edu
Sam Kamangar
Marketing and Communications Program Manager
University Advancement
Email: sam.kamangar@sjsu.edu
Rhoda Shapiro
Marketing and Communications Program Manager
Student Affairs
Email: rhoda.shapiro@sjsu.edu
Copywriting and Editorial
Campus-wide storytelling, including: editorial content, brand messaging, style and writing guidelines, strategic communications and content strategy for SJSU’s enterprise-wide print and digital platforms, including Washington Square Magazine and SJSU NewsCenter.
Julia Halprin Jackson
University Writer and Copy Editor, Managing Editor of Washington Square
News beats: Humanities & Arts, Social Science, Education and Student Affairs
Email: juliah.jackson@sjsu.edu
Cassie Myers
University Writer and Copy Editor
News beats: Science, Health and Human Sciences, Engineering and Research and Innovation
Email: cassie.myers@sjsu.edu
Creative and Brand Strategy
Visual storytelling and design strategy, creative support for faculty and staff, SJSU visual identity and guidelines, campus-branded spaces, events and affiliate visual resources, professional video, photography, project requests, lockup requests, and brand permissions.
Roman Goshev
Digital Production Project Manager
Email: roman.goshev@sjsu.edu
Pourya Nadimi
Senior Visual Designer and Art Director
Email: pourya.nadimi@sjsu.edu
Jonathan Wang
Visual Communications Designer
Email: jonathan.wang02@sjsu.edu
Javier Duarte
Senior Multimedia Production Manager
Email: javier.duarte@sjsu.edu
Robert C. Bain
University Photographer
Email: robert.bain@sjsu.edu
Jonathan Meyer
Multimedia Specialist, Video Production
Email: jonathan.meyer@sjsu.edu
Digital Content and Social Media
Social media engagement, email marketing, online campaigns, content engagement analytics and strategy management.
Brian Anderson
Digital Marketing and Communications Manager
Email: brian.anderson@sjsu.edu
Trevor Phillips
Digital Content Analyst
Email: trevor.phillips@sjsu.edu
Media Relations
Media relations, crisis communications and reputation management, including the development of university statements and key messages to news media worldwide through relationships with local, national and international media outlets.
Sean Woodland
Media Relations Manager
Email: sean.woodland@sjsu.edu
Professional & Global Engagement Marketing
Supports the outreach and recruitment of students for professional education, winter and summer intersession, and open university through integrated, digital marketing and communications.
Jim Hsia
Associate Director of Professional and Global Engagement Marketing
Email: jim.hsia@sjsu.edu
Cindy Chin
Marketing Specialist
Email: cindy.chin@sjsu.edu
Jeanette Mai
Marketing Specialist
Email: jeanette.mai@sjsu.edu
Momina Manzoor
International Marketing Specialist
Email: momina.manzoor@sjsu.edu
Cindy Tang
International Marketing Specialist
Email: cindy.tang@sjsu.edu
SJSU Online Enrollment Marketing
SJSU Online brand guidelines and messaging, enrollment funnel communications strategy, storytelling, website design, CRM management and email marketing, direct mail, integrated digital advertising campaigns, video production, social media strategy, and enrollment marketing analytics.
Brian Cheung Dooley
Associate Director of SJSU Online Enrollment Marketing
Email: brian.cheungdooley@sjsu.edu
Marc Montenegro
Web Developer/UX Designer
Email: marc.montenegro@sjsu.edu
Tiffany Thaoxaochay
CRM Engagement Lead
Email: tiffany.thaoxaochay@sjsu.edu
Web and User Experience
Website development, SJSU web guidelines and governance, Search Engine Optimization (SEO) and Analytics. User experience research, web planning and design.
Rock Fredell
Assistant Director of Web Development and User Experience
Email: rock.fredell@sjsu.edu
Vacant
University Web Developer/User Experience Designer
Athletics Marketing and Sports Media Relations
UMC works closely with Athletics Communications to promote a university-wide environment that elevates the Spartan brand and builds champions in the classroom, in competition and in the community.
